Point of Sale
Cellular connectivity paves the way for easy commissioning of Flatpay’s point-of-sale solution
Flatpay

REGION
Europe and USA
GOAL
Disrupt the POS market with a fixed low flat rate on payments, and evade the fees and subscriptions of the established players
I’d recommend Cobira for a great connectivity solution that just works and lets us focus on driving the business forward.
Peter Lüth
CTO, Flatpay
Reliable connectivity without the complexity
Entering into an agreement with a customer is not just a question of price but just as important of reliability. If your payment solution does not work when needed, you will lose the customer quickly.
A central part of reliability comes from choosing the right connectivity solution. It has to be always on, reliable and easy.
By choosing Cobira’s smart connectivity, Flatpay ensures that they have a solution that covers all essential needs in such a solution.
Always cellular, goodbye to unstable and insecure WiFi
Flatpay expects as far as possible to use cellular connectivity to simplify the customer’s commissioning of their payment solution and avoid having to spend hours supporting a customer who is experiencing problems due to a local unstable WiFi solution set up by a technician or local employee who may not be present when problems occur. “Cellular IoT connectivity is so cheap and reliable that if we have to spend just half an hour supporting a customer due to a bad WiFi connection, it can pay for several years of operation on cellular IoT connectivity,” says Peter Lüth of Flatpay.
Many small businesses have installed simple and often insecure WiFi solutions and often share the same WiFi used for the payment solution with their customers. By selecting cellular connectivity, security can easily be implemented on the network side and the POS devices can be isolated from the public internet, away from potential hacking.
Cobira’s Connectivity Management Platform (CMP) can easily be integrated with the service provider’s solution, whether it is based on private or public cloud. Through Cobira’s API or user interface, the service provider can gather information about all of its SIMs, active and non-active, and view key metrics and parameters.
Multiple countries, same solution
Flatpay’s plan is to grow rapidly in Denmark and reach out to other markets subsequently. With Cobira’s global connectivity solution, Flatpay ensures that they do not have to think about which connectivity solution to use in the different countries: the same SIM card can be used in all countries, and with Cobira’s multi-IMSI solution, it is further ensured that there is always good coverage, stable operation and low prices.
Summary
Challenges
Supporting easy customer onboarding by ensuring a hassle-free commissioning of their POS devices.
Solution
Cobira Smart SIM and connectivity solution delivers fast 4G connectivity with the best possible coverage and network redundancy by using all networks in the country.
Benefits
Best possible coverage
Reliability through network redundancy
Straightforward operation for the customer. The POS terminal works out of the box
Easy tracking of all operational SIMs through a single management platform
We have a clear intention to shake up the payment market and create a price war. It’s an opaque market.
Rasmus Busk
Co-founder and working chairman of the board, Flatpay
© 2026 Cobira ApS · Sortemosevej 19, 3450 Alleroed, Denmark